Mobi Promo – Different Mobile Ad Formats and Pricing Models

The Internet advertising industry has exploded. The difficult and somewhat complicated of the pricing model inevitably comes with it. CPC and CPM are the most common among the pricing models because they are the longest.
However, advertisers can now calculate prices in other ways. Pricing models are important to an advertiser’s budget strategy, so it’s worth taking the time to review the various options before diving into the world of online advertising.

Mobile Ad Formats
Sticky Banner 320×50 px, anchored to the bottom of the user’s screen.
Accepted Format: JPG/PNG/GIF/HTML5
Pop Up Banner 300×300 px, placed in the middle of the user’s screen.
Accepted Format: JPG/PNG/GIF/HTML5
Interstitial banner 320×480 px, full screen banner.
Accepted Format: JPG/PNG/GIF/HTML5

Pricing Models
Cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher or a network of websites when the ad is clicked.
Cost per mille (CPM), also called cost per thousand is a commonly used measurement in advertising. It is the cost an advertiser pays for one thousand views of an advertisement.
Cost Per Phone Call (CPCall) is a digital cost-per-lead advertising model similar to CPC. CPCall can be especially effective for online retailers who seek greater direct contact with their customer base.